By Nicholas Lives

Unless you've been living under a rock or some other large piece of unmovable earthly material, you've undoubtedly heard of a little internet streaming/DVD mailing movie rental company called "Netflix".  Well apparently Netflix is not content having a slash in their company description, so recently the company has decided to split themselves into two separate companies, one called "Qwikster" and the other still named "Netflix", each handling a different aspect of their service.  While Qwikster handles the movie renting service via mail, Netflix handles the web streaming service.  The idea is that if each company only has to focus on providing one service, then said services will improve in quality. 

There is already much fuss over whether or not this move was a smart or silly idea, with some folks arguing that splitting into two companies only serves to confuse customers, and other folks arguing that the improvement in quality service will make up for it.

As for me, I don't really care either way.  What I find a bit odd however, is this silly marketing trend of spelling "Q" words with W's where the U's should be.  Do they think that its clever when they spell things wrong?  Do they think people will look at the spelling and say, "Gee golly gee that sure is somethin' special!  I have complete faith in companies who can't spell!"  Sorry to break it to you Qwikster, but your "clever" marketing ploy is NOT clever, it's just annoying.  Qwest, I'm looking at you too buddy.